PRIVACY POLICY

LAST REVISION: 1 DECEMBER 2011

1. Introduction

This website is operated by Mindshapes Limited ("Mindshapes"). Mindshapes is registered in England (No: 07335610) and our registered office address is: 58-60 Berners Street, London W1T 3JS, United Kingdom.

Mindshapes complies with data protection legislation such as the Data Protection Act 1998. This regulates the processing of personal data relating to you and grants you various rights in respect of your personal data.

The purpose of this Privacy Policy is to inform you about the types of information we gather about you online when you visit our website(s), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct the information. Please read it carefully before you proceed.

Mindshapes takes great pride in building strong relationships with its users and takes users’ privacy concerns seriously. Mindshapes strives to reasonably protect the privacy of its users and treat any personal information with the requisite level of care and respect. By visiting or using this website or any websites, webpages, blogs, widgets and applications owned, operated, licensed or controlled by Mindshapes (the "Mindshapes Sites") or any games, products and services available on or through the Mindshapes Sites (collectively, the "Services"), you acknowledge that you accept the practices and policies outlined in this Privacy Policy. Mindshapes recognizes the heightened need to specifically protect the personal information of children using the Services. Mindshapes does not knowingly collect personally identifiable information from children under 18 years of age. It is Mindshapes’ requirement that any children under 18 must have their parent or guardian's permission to access and use the Services. To further protect our users under the age of 13 we comply with the guidelines set forth in the Children’s Online Privacy Protection Act (COPPA). Parents are strongly encouraged to participate in their children's online activities and monitor their children's use of e-mails and engagement in other electronic communication. For more information about COPPA, please visit http://www.ftc.gov/privacy/privacyinitiatives/childrens.html. Mindshapes provides information to parents and legal guardians about how we collect, use, and disclose personal information from children. We also obtain the consent of parents or legal guardians in order for children to use certain features of the Services.

2. Privacy Policy Coverage

This Privacy Policy covers Mindshapes’ treatment of personally identifiable information ("Personal Information") and other data that Mindshapes gathers when you are accessing the Services. This policy does not apply to the practices of companies that Mindshapes does not own or control, or to individuals that Mindshapes does not employ or manage. The Services offered by Mindshapes may contain links to outside sources, including ones provided by Mindshapes and others submitted by users. While Mindshapes attempts to provide links only to those sites that share its particular respect for privacy, it cannot take responsibility for the content or privacy policies of any third-party sites. Mindshapes encourages its users to carefully review the privacy policies of any sites visited and the third party applications used.

3. Personal Information Collected

Mindshapes collects user information in a variety of ways. Mindshapes receives and stores information entered by users when using the Services or otherwise provided to Mindshapes. Mindshapes may collect a variety of user information, including the user’s name, address, email address, phone number, birthday, use information and browser information. The information provided is used to ensure that users can interact with other users, to improve the content of the Services, to customize the user’s advertising and content, to communicate about special offers and new features and for other legitimate purposes. Mindshapes may also utilize information in order to adapt the Services for a specific user’s needs and for research purposes.

Registration: At the time a user activates his/her account, Mindshapes requires that the user provides certain information, including a user name and password. Mindshapes strongly advises its users to not use any personally identifiable information as part of their user name or password.

Information Collected Automatically: As part of the Services, Mindshapes may automatically collect non-personally identifiable usage data in aggregate form for statistical measuring purposes. This type of data enables Mindshapes to determine, among other things, how often users access specific parts of the Services in order to allow Mindshapes to revise, improve and develop the Services. As part of this improvement function, Mindshapes may provide aggregate information to its partners. However, Mindshapes will not disclose aggregate information to a partner in a manner that would allow for a user to be personally identified.

Invitations: If a user invites someone to use the Services, Mindshapes will disclose the user’s real name as part of the invitation sent to the email address of the user invited. This information is necessary to ensure the invited individual knows who has contacted them.

Promotions: From time to time Mindshapes may present special offers, contests, sweepstakes or other promotions. In order to enter into said promotions, a user may need to provide additional personal information. To the extent that Mindshapes intends to share such information with any third party involved in the promotion, such information and shared use will be specifically described as part of the terms of any offer, contest, sweepstakes or promotion.

Surveys and Feedback: Mindshapes is committed to providing a high quality experience for its users. Mindshapes may request information or feedback from users as part of surveys or other feedback requests as part of its continuing work to make the Services better. Mindshapes may employ users’ non-personally identifiable information to improve the look, functionality and content of the Services or to personalize user experience, products, programs and service offers.

Emails from You: If a user contacts Mindshapes by email, Mindshapes will use the personally identifiable email address information only to respond to the specific inquiry. Additionally, as part of the Services, you will receive emails and other communications relating to your submissions to Mindshapes. All users acknowledge and agree that by posting any user submissions, Mindshapes may send you email and other communication that it determines in its sole discretion relate to said user.

Emails from Us: Mindshapes may send its users special announcements and correspondence, including newsletters, virtual greetings, promotional offers and other messages. The messages may contain registration information, additional Services features or other Mindshapes information. As discussed herein, at any time the user may exercise its right to opt-out or cancel the consent to collect information for these purposes.

Cookies: Mindshapes may use software technology called “cookies” which consist of small text files stored in a computer’s internet browsers to assist it in providing users with the highest level of service. Users have the option of setting their internet browser to accept, reject, or provide notification of the use of a cookie. Cookies do not consist of personally identifiable information per se but could be used to connect a user with personal information, such as an email address. Unless the user sets its internet browser to reject the use of a cookie, Mindshapes may use them for various uses including recording and saving password information and determining number and retention of users employing the Services.

IP Address: When users access the Services, Mindshapes collects some non-personally identifiable information concerning the computer used for access, such as an Internet Protocol (“IP”) address and the type of computer operating system (e.g., Windows Vista, Windows XP or Mac OS) being used. An IP address is the set of numbers that every computer is assigned by the specific Internet Service Provider (“ISP”). These numbers allow a server to automatically identify a user’s computer and Mindshapes may use it to help diagnose server problems or otherwise to administer the Services. Mindshapes may also use technology to track access and traffic patterns within the Services. Mindshapes may also use this information to determine which areas of the Services are the most enjoyed or accessed by users.

4. Personal Information Shared

Third Party Disclosure: It is the policy of Mindshapes not to share any personally identifiable information with a third party for the purposes of marketing. All pertinent information collected will only be used to provide the Services. From time to time Mindshapes may engage third parties for technical, processing or other services related to the Services. However, Mindshapes will use all reasonable commercial efforts to ensure that such parties are obligated to keep the information secure and confidential. Mindshapes may disclose personal information to the extent necessary to enforce our Terms of Service, or to otherwise protect the rights of users of the site. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Moreover, to the extent necessary to comply with court orders or with requests by law enforcement or governmental agencies, Mindshapes may provide personally identifiable information to the required third parties.

Sale of Business or Assets: In some cases, Mindshapes may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. In the event that all or substantially all of Mindshapes’ assets are sold, given, or otherwise transferred to another entity, all user information collected as part of access to and use of the Mindshapes service would likely be transferred to that entity as well. By using the Services users acknowledge that such transfers may occur, and that any acquirer of Mindshapes may continue to use its information as set forth in this policy.

Hyperlinks: The Services may contain hyperlinks, pointers or introductions to other sites on the internet or services that may be maintained by third parties. These other sites may use cookies, collect data or solicit personally identifiable information using methods not confirming to Mindshapes’ Privacy Policy. Such links do not constitute an endorsement by Mindshapes of any third-party site or any materials contained therein. Mindshapes does not control, and is not responsible for, the availability, accuracy, or currency of such third-party site or any information, content, products or services accessible from such third-party site. Therefore, Mindshapes recommends that you fully review the privacy policy of any particular site maintained by a third party provider.

5. Transferring Your Information Outside of Europe

As part of the Services, the Personal Information which you provide to us may be transferred to countries outside the European Union ("EU"). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you are agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy continues to be protected as outlined in this Privacy Policy. If you use the Services while you are outside the EU, your information may be transferred outside the EU in order to provide you with the Services.

6. Security

Mindshapes has attempted to incorporate reasonably appropriate physical, electronic, and managerial procedures into its business and online systems to protect and prevent unauthorized use of the information it collects on its users. Such methods include use of a firewall to prevent unauthorized access to our systems and information. While Mindshapes exercises reasonable care and due diligence in providing a secure conduit of information between a user’s computer or other device and our servers, Mindshapes cannot and does not guarantee the security of materials or information transmitted to us over the Internet or wirelessly. Therefore, while Mindshapes will attempt to protect the transmission of any information using methods which comply with the industry standards, we accept no liability for any unintentional disclosure of same.

7. Your Right to Access Information

You are entitled to see the information held about you. If you wish to do this, please contact us at privacy@mindshapes.com. We may require you to provide verification of your identity and to pay an administration fee (which is currently £10) to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under current data protection legislation.

8. Updating Your Personal Information

You may review, correct, update or change your Personal Information at any time by contacting us at privacy@mindshapes.com. If you opted to receive newsletters, other communications from Mindshapes or third parties at the time you registered on this website but subsequently change your mind, you may opt-out by contacting us at privacy@mindshapes.com.

9. Changes to This Privacy Policy

Mindshapes reserves the right, at its full and complete discretion to change, modify, amend, add, subtract, or otherwise remove portions of its Privacy Policy at any time and for any or no reason. We will post any updates to the Privacy Policy on this page. Please periodically check for any changes. Your continued access to and use of the Services after the posting of any amendments, deletions or other changes to the Privacy Policy will constitute your acceptance, acknowledgment and agreement to the respective changes.

10. Contact Us

If you have any questions about this Privacy Policy or your Personal Information, please contact us at privacy@mindshapes.com.